Our story
Since 1979, Penotti has been one of the world’s largest chocolate spread brands in the world. Delve into the company’s fascinating history…
1970
The Penotti story
The name Penotti comes from “nocciole” (Italian for hazelnut). Penotti is a leader in innovation and dedicated to developing the best tasting chocolate hazelnut spreads, using only natural ingredients.
1979
Duo Penotti, the one and only stripy chocolate hazelnut spread
The huge success of this chocolate hazelnut spread did not go unnoticed and other manufacturers quickly followed suit. In 1979 a totally innovative and unrivalled product was launched: a stripy white and brown chocolate hazelnut spread called Duo Penotti. In less than 2 years Duo Penotti became market leader of its category in Holland, outselling peanut butter and jams. Its popularity amongst children made it an everyday household product and Duo Penotti soon became one of the most famous brands. It was also the introduction of the iconic, stylish Duo Penotti jar as we know it today.
1990
Best Advertising Award ‘Golden Effie’ for Duo Penotti Publicity Campaign
Penotti teamed up with an advertising agency to create the totally unique and innovative commercial with the stripy trousers. This commercial became a huge success and very quickly Duo Penotti became a very well-known product amongst children, teenagers and adults all over Holland. This commercial won the Gouden Effie* and turned Duo Penotti into an iconic brand.
*Gouden Effie: the most recognised prize given annually to reward the best advertising campaign.
2000 - 2010
Duo Penotti Limited Editions
Duo Penotti lovers had even more reason to be cheerful because Duo Penotti launched its Limited Edition range with…an extra flavour.
2011
Sustainable ingredients
Duo Penotti is made with 100% natural ingredients. From 2011, Duo Penotti starts adding more sustainably sourced ingredients to the recipe: Rainforest Alliance certified cocoa and RSPO certified palm oil. Better for the people and the planet.
2015
Duo Penotti Cookies & Milk
Duo Penotti created yet another exciting cult favourite: Cookies & Milk. A doublelicious spread, made with real cookies and creamy milk.
Smooth & milky on the one side, dark & cookie on the other…
Loved by children and adults alike.
2019
Duo Penotti celebrates 4 decades doubleliciousness
Duo Penotti celebrates its 40th anniversary but is as fun-loving and doublelicious as 40 years ago!
2022
Duo Penotti: the double chocolate innovation!
Good news for all chocolate lovers because Duo Penotti is now also present in the chocolate aisle with 2 doublelicious innovations: Duo Penotti Waffle bar and Duo Penotti Discs.
2023
Cocoa commitment
Duo Penotti is a partner of cocoa commitment and is committed to sustainability in the cocoa sector. Cocoa commitment aims to improve the living conditions of cocoa farmers and their families and to make cocoa farming more environmentally friendly.